Cause marketing and brand partnerships are a type of corporate social responsibility where a joint promotional campaign is undertaken with the dual purpose of increasing corporate profitability while bettering society.
They involve the cooperative efforts of a for-profit business and the Canadian Wildlife Federation (CWF) for a mutual benefit. Cause marketing and brand partnerships differ from corporate philanthropy in that the latter may involve a donation that results in a charitable tax receipt while cause marketing and brand partnerships are a promotional campaign not necessarily based on a donation.
To find out more and about cause marketing and brand partnerships at CWF call us at 613.618.0898 or e-mail corporategiving@cwf-fcf.org.
